Executive LinkedIn & Thought Leadership

Executive LinkedIn programs, blog strategy, and content that positions leaders

as experts.

Executive LinkedIn & Thought Leadership

I've worked with executives and senior leaders to develop their LinkedIn presence and thought leadership voice. This includes ghostwriting posts, shaping their point of view on industry topics, and building content programs that position them as credible voices in their space.

The work requires understanding their expertise, translating it into accessible content, and maintaining their authentic voice while making sure posts actually resonate with their audience. I handle everything from initial strategy to writing and editorial planning.

What I delivered:

Ghostwriting for executive LinkedIn content
Thought leadership strategy and voice development
Content planning and editorial calendars
Posts that balance expertise with accessibility

Blog Programs & AEO/ GEO/ SEO Strategy

I've led blog and editorial programs for health tech and ecommerce companies, building content strategies that serve both search engines and real readers. This means keyword research, editorial planning, writing, and working with subject-matter experts to develop content that drives organic traffic while maintaining brand voice.

The challenge is always balancing SEO / discoverability requirements with content that people actually want to read ... and making sure the editorial program is sustainable for the team executing it.

What I delivered:

Blog strategy and editorial planning
SEO-driven content development
Collaboration with subject-matter experts
Editorial standards and content calendars