Health Tech & Wellness Communications

Health and wellness content: video, social, campaigns, editorial. I make it work across channels.

Video Storytelling & Creative Direction

I led video content for LifeSpeak across two tracks: adapting existing expert content for social channels, and creating original promotional videos from scratch.

For social, I repurposed content into vertical video formats that actually stopped the scroll on Instagram and LinkedIn.

For promotional work, I was scriptwriter, concept lead, and project manager: mapping story arcs, directing voice talent (including multilingual assets), and coordinating across vendors and internal teams to deliver videos that worked on landing pages, in sales decks, and across social.

Thought Leadership & Clinical Expertise

LifeSpeak's blog needed to serve two audiences: organizations evaluating the platform, and showcase our range of experts with practical wellness advice. I led the editorial program, working to develop content that balanced accessibility with credibility.

This meant translating complex health topics into clear language, maintaining clinical accuracy, and keeping the tone grounded in real experience. I also supported SEO strategy to make sure the content reached the right audience.

What I delivered:

Editorial leadership for health and wellness blog program
Collaboration with clinical experts on mental health, caregiving, and wellness topics
AEO/ GEO/ SEO-driven content strategy aligned with the advent of LLM and AI

Lead Generation Campaigns

This campaign targeted HR leaders evaluating employee wellness platforms. The challenge? Moving prospects from curious to demo-ready without overwhelming them with information or sounding too sales-y.

I built the full campaign—ebook on supporting caregivers at work, landing pages, nurture sequences—each piece addressing specific concerns about implementation, ROI, and employee adoption.

The work needed to feel helpful, not pushy. Educational, not promotional. And it needed to work as a system, not just individual pieces.