Content Marketing & Brand Building

From ecommerce to sustainability-focused startups, I build content programs that support customer decision-making, strengthen brand voice, and drive business goals.

Ecommerce Content & Lifecycle Marketing

As Director of Marketing at GrowJoy, I owned all customer-facing digital content for a U.S.-based plant ecommerce company. This meant writing and maintaining web content that helped customers make confident buying decisions, leading lifecycle email and SMS marketing, and keeping brand voice consistent across every touchpoint.

I combined strategic planning with hands-on execution, writing product descriptions and educational content, building email and text campaigns from welcome series to seasonal promotions, and managing the editorial calendar end to end. The work required balancing product education with conversion goals, staying on brand while adapting tone for different customer segments and channels.

What I delivered:

Website content strategy and maintenance (product pages, educational content, landing pages)
Lifecycle email and SMS marketing (welcome series, nurture flows, promotional campaigns)
Brand voice development and editorial standards
Content planning and execution across web, email, and text

Editorial Content & Brand Storytelling

I've worked with sustainable brands and health-focused companies to develop editorial content that builds authority and drives organic traffic.

For Rise Homes, I researched and wrote long-form features on sustainable building, interviewing homeowners and experts to create content that still ranks on page one years later. For Sproos, a collagen brand at launch, I defined brand voice, wrote website copy, and created educational blog content that established them as an authority while keeping the science accessible.

The work required translating technical topics into engaging narratives, balancing SEO with readability, and building trust through content that served both search engines and real people.

What I delivered:

Long-form editorial content and brand storytelling
Website copywriting and brand voice development
Educational blog content for health and sustainability brands
SEO strategy integrated with human-first writing