Joy Wood

CONTENT & COMMUNICATIONS STRATEGIST

Well hello there

I'm Joy, a communications strategist based in Vancouver. I write, plan, and execute content across health tech, ecommerce, and brand-building work: social media, campaigns, editorial programs, product launches.

I partner with teams who need someone to think it through and get it done, whether that's executing on your own strategy or figuring out what needs to happen in the first place.

PROJECTS

The Work

A mix of content and communications work: from concept to execution.

Health Tech & SaaS

Digital campaigns for health tech: video, social, thought leadership

Content Marketing & Brand Building

From launch to lifecycle: content that connects and converts.

Editorial Strategy & Thought Leadership

Executive LinkedIn programs, PR, blog strategy, and content that positions leaders as experts.

Writing & Ideas

Personal essays on curiosity, AI, and the messy reality of doing creative work in a world that keeps optimizing for efficiency.